If a spill has just landed on your carpet, the clock starts ticking straight away. Coffee, wine, pet accidents, muddy footprints, even builder's dust after a hectic morning in Fulham can settle faster than people expect.

If you have ever booked a clean and then felt slightly ambushed by the final bill, you are not alone.

If you live or work near New Kings Road, rug care can get oddly complicated, fast.